There are several reasons why people choose to buy Apple devices:

1. Design and Aesthetics: Apple products are known for their sleek design and attention to detail. The aesthetics of Apple devices often appeal to consumers who appreciate well-crafted products.

1. User Experience: Apple places a strong emphasis on providing a seamless user experience across its devices. The integration between hardware and software creates a smooth and intuitive experience for users.
2. Ecosystem Integration: Apple offers a comprehensive ecosystem that includes hardware, software, and services such as iCloud, iMessage, and FaceTime. This integration allows users to easily sync and access their data across all Apple devices.
3. Reliability and Performance: Apple products are known for their reliability and performance. They typically have high-quality components and are optimized to deliver smooth performance, even with intensive tasks.
4. Brand Loyalty and Status: Apple has built a strong brand reputation over the years, and many consumers are loyal to the brand. Owning an Apple device can also be seen as a status symbol in some circles.
5. Customer Support: Apple provides excellent customer support through its Genius Bar, AppleCare service, and online resources. This level of support can be reassuring for consumers, especially those new to the Apple ecosystem.
6. App Store and Software: The Apple App Store offers a wide range of high-quality apps and games, which can enhance the functionality and entertainment value of Apple devices. Additionally, Apple’s exclusive software features often attract users to its devices.

Overall, the combination of design, user experience, ecosystem integration, reliability, brand reputation, customer support, and software offerings makes Apple devices a popular choice for many consumers that’s why people choose to buy Apple.